Logo Design

During the time of performing Grimm Tales i was a part of the marketing team. It was a this time that we came up with our name, Retold Theatre, and needed a logo for the company. I had experience in using a programme called Photoshop so i took it upon my self to design the logo for the company. We decided we wanted something that wasn’t just the words ‘Retold Theatre’ in some decorative font, but was maybe a letter of a picture that could be easily recognised and associated with the company.

This is is the logo design that i came up with in the end. It is the infinite symbol which in this case represents the retelling of stories that can go on forever. The red ‘R’ is for Retold. The design is something that is simple but it sums up the company name well. it has colour which makes it interesting to look at and can me memorable which is what you want when marketing.